Issues around young people and social media are well documented – including the mental health and wellbeing impacts. Dr Hannah Jarman, Senior Research Fellow in the Deakin Lifespan Institute at Deakin University, is focused on the task of prevention: helping young people build better relationships with social media and their own bodies, preventing body image concerns from escalating, and ultimately reducing the risk of eating disorders.
“Social media is central to the lives of young people, and we know that certain ways of engaging online, particularly appearance-focused content, comparing yourself with others, and editing your appearance, can be harmful.”
More than 90% of young people aged 12-18 have some level of body image concern, the 2024 BodyKind Youth Survey from Butterfly Foundation has shown.
“Unfortunately a lot of social media content is highly appearance-focused, which places enormous pressure on young people. When young people are placing a lot of value on how they or others look, and frequently comparing themselves, this can lead to poor body image,” says Jarman.
Dr Jarman’s sights set on making social media safer
Australia’s social media age restrictions represent one attempt to reduce young people’s exposure to online harms. However, early evidence suggests many young people are continuing to access social media platforms.
A recent publication found that more than 85% of participants aged under 16 reported still using restricted social media platforms after the legislation came into effect.
“There has understandably been a lot of attention on restricting young people’s access to social media. But restricting access alone won’t address all of the risks young people encounter online.”
“We also need to focus on making social media itself safer – for young people and for everyone.”
Shared responsibility for making social media safer
Dr Jarman suggests this means shifting a degree of responsibility away from individuals and towards the platforms themselves.
“We need to hold platforms accountable and embed safety into the way these environments are designed, rather than expecting young people to protect themselves from systems designed to capture their attention and exploit their vulnerabilities.”
“At the same time, young people need practical skills to navigate the online world, including recognising appearance pressures, critically evaluating the content they see online, and building resilience to and mitigating appearance comparisons.”
Reducing body image concerns and preventing the onset of eating disorders
Eating disorders impact approximately 10% of Australians, with severe medical, personal, and economic consequences. An estimated 1.1 million Australians, or 4.5% of the population, are currently living with an eating disorder, with 10.5% experiencing an eating disorder at some point in their lifetime.
One of the strongest predictors for eating disorder onset is body dissatisfaction. Concerningly, these types of concerns are common.
“Body image begins developing during childhood. By adolescence, many young people are already struggling with how they feel about their bodies. We want to get in earlier and create environments that support positive body image from childhood,” says Dr Jarman.
Dr Jarman’s work seeks to reduce body image concerns and prevent the onset of eating disorders. To do this, she has partnered with Butterfly Foundation to evaluate Butterfly Body Bright, a whole-of-school program designed to promote positive body image and healthy relationships with eating and physical activity in Victorian primary schools.
Rather than focusing only on individual children, the program works across the school environment, involving students, teachers, families, and school culture.
An initial pilot involving 114 Year 4-6 children produced promising results. After receiving just one lesson, improvements were reported in body satisfaction, body appreciation, confidence in managing appearance-based teasing, and intentions to seek help.
Understanding what works in schools
Today, Butterfly Body Bright is available nationally, with over 800 schools registered to take part. Dr Jarman and her team are now conducting a larger Medical Research Future Fund-supported randomised controlled trial in Victorian primary schools to evaluate not only the program’s effects, but how it can be successfully implemented in everyday school settings.
“The aim is not simply to determine whether the program works, but to understand how it can be successfully implemented in real schools, what gets in the way, and, ultimately, how effective approaches can be scaled more widely.”
Vicious cycle: studying the impact of social media on body image
Another focus of Dr Jarman’s work is understanding the impact of social media on body image. Her research has shown that greater social media use leads to greater appearance comparisons, which in turn makes teens feel worse about their body. But poorer body image can also predict greater subsequent social media use, creating a vicious cycle.
National Taskforce turning research into change
Dr Jarman is co-founder and chair of the National Taskforce for Social Media, Body Image, and Eating Disorders, which brings together researchers, clinicians, lived-experience experts, and eating disorder organisations to drive coordinated, evidence-informed action.
The Taskforce has developed recommendations for reducing body image and eating disorder risks on social media and consulted with governments in Australia and New Zealand, social media platforms, and key regulators such as the eSafety Commissioner.
Risk reduction: promising signs of change, more work to be done
There are promising signs of change. Recent developments in the US have included commitments to remove beauty filters for teenagers, an approach the Taskforce has also advocated for, but Dr Jarman says there is considerably more to do at a local level.
“It’s encouraging to see changes that align with recommendations we’ve been advocating for. But there is considerably more to do, including here in Australia.”
The continued push for change
Across her research and advocacy, her work is united by a simple goal: preventing body image concerns before they escalate and creating environments that make it easier, rather than harder, for young people to develop a positive relationship with their bodies.
“We can give young people skills and resilience, but we also have to change the environments around them. Prevention works best when we do both.”
Building on this, Hannah also co-created @The.Wellbeing.Doctors Instagram account with her former PhD student Claudia Liu, translating research into accessible information and practical guidance about body image, eating disorders, and social media.
Sources and further reading
Assessing early effects of Australia’s Social Media Minimum Age Act on adolescents’ social media use: observational study
https://www.bmj.com/content/393/bmj-2026-363695
2024 BodyKind Youth Survey from The Butterfly Foundation
https://butterfly.org.au/get-involved/campaigns/youthsurveyfindings/
Alarming growth in both the prevalence and cost of eating disorders
https://butterfly.org.au/news/new-report-reveals-alarming-growth-in-both-prevalence-and-cost-of-eating-disorders/
Developing and Evaluating a Universal Primary School Body Image Program: An Uncontrolled Pilot Study of Butterfly Body Bright
https://www.mdpi.com/2076-328X/16/8/1306
Direct and indirect relationships between social media use and body satisfaction: A prospective study among adolescent boys and girls
https://journals.sagepub.com/doi/full/10.1177/14614448211058468
A prospective examination of relationships between social media use and body dissatisfaction in a representative sample of adults
https://www.sciencedirect.com/science/article/abs/pii/S1740144521001327
The Wellbeing Doctors
https://www.instagram.com/the.wellbeing.doctors/
National Taskforce for Social Media, Body Image, and Eating Disorders
On LinkedIn: https://www.linkedin.com/company/national-taskforce-for-social-media-body-image-and-eating-disorders/posts/?feedView=all
National Taskforce for Social Media, Body Image and Eating Disorders – Recommendations
https://butterfly.org.au/wp-content/uploads/2025/10/Taskforce-full-report_FINAL.pdf
Written by Ella Le








